Friday

Promotional Product Power

The "ever staying power" of promotional products and promotional items for business is what makes the difference. Unlike print or electronic media advertising that can be overlooked, a good quality promotional product is a good advertising source, is functional and used by consumer for a very long time. Imprinted with your organization name, company logo, and telephone number, promotional products for business continue advertising and reminding people of your company long after they have been received. For example, a promotional item like a calendar hanging on a wall and a mouse pad sitting next to a personal or office computer keep your organization name and phone number advertising you, ready and available for consumers when they need your products or services.
The following statistics and trend information about promotional products after detailed surveys might surprise you:
  • Sending a pen or other promotional product or promotional item for business along with a sales letter can increase chances that they will call you back by as much as 55 percent.
  • Consumers who receive promotional products and items as gifts are a source of direct advertising and are more likely to refer friends, colleagues, and others to your organization and business than those who don't.
  • Promotional products and items for business can help increase repeat orders from your consumers by as much as 18 percent.
  • Mailing a useful promotional product like a t-shirt or baseball cap instead of a more common thank you note can enhance your customer's positive feelings about you by as much as 28 percent.
  • At trade shows and corporate functions, promotional products and promotional items can increase product awareness and preference for a marketer's products by as much as 65 percent.

    Article Source : http://bit.ly/dGpZlM 




2 comments:

Business Gifts said...

Interesting and helpful post describing the power of promotional products. Promotional products are great tool to generate name recognition and create customer or employee goodwill, often at very little cost.

Personalised Sweets said...

Useful post regarding the benefits of using promotional products. To giveaway promotional gifts have predominance uses and these gifts are presented in the events, meetings and trade shows.

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